ABSOLUT Graffiti

Absolut is a global cult brand that wanted to connect

We invited fans and guests to the event and it unfolded live, on Facebook. Each of the originally designed bottles could then be tagged on Facebook, giving ABSOLUT fans the chance to win one.The ABSOLUT Graffiti event and limited edition bottles were so successful, the bottles became a valuable item to trade.

Role: Creative Director
Agency: TBWA Berlin