ABSOLUT Unique Poster

For UNIQUE, ABSOLUT Vodka turned its production machines into artists who transformed the iconic bottle into 4,000,000 one-of-a-kinds, each labeled with an own number. Inspired by this unparalleled effort, we adopted the steet art-infused technique designing the UNIQUE bottle to create UNIQUE pieces in the capital of street art: Berlin.International artists individually interpreted the edition as outdoor posters. A numbered ABSOLUT VODKA sticker was placed on each to resemble the bottle. With zero investment, we turned the grey walls of trendy Mitte district into an ABSOLUT UNIQUE gallery and credibly enthused its fans with the brand‘s cutting-edge thinking.

Role: Senior Art Director
Agency: TBWA Berlin