Every year over 10 million tourists visit South Korea. But most cannot read Korean characters. This makes travelling and interacting with locals almost impossible, and means tourists also miss out on many cultural experiences. KTO asked us to help travellers get more out of their stay.
Introducing Hangul Now
An app that teaches you how to read the Korean characters. Not in days or hours, but instantly. Making something that is at first glance scary and impossible - quick, easy and above all, fun.
Role: Creative Director
Agency: Dmajor Seoul