smart 360°

One of Smart's 2010 campaigns focused on the benefit of easy maneuverability.
The car’s turning circle is so small, it makes even the tightest spots look and feel really big. 360 degree shots were taken in small spaces and then stretched out in newspapers footers, posters and billboards.

This work has been recognised internationally at Cannes, One Show,
NY Festivals and Clio Award.

Role: Art Director
Agency: BBDO Germany